Black Traveler Survey
Do you want to reach more of the +$70 billion African American travel leisure market? Do you have a multicultural marketing strategy? Do you know how many Black travelers visit your destination? Do you want to gain destination-specific data and insights from Black travelers?
Don't Sleep on the Black Traveler Market!
Research questions designed to gain audience and market data specific to supporting your destination's marketing goals. Use data to launch a multicultural marketing campaign to reach the Black traveler. Share research with partners and members to become better positioned to attract Black travelers.
Leveraging a vast network of +500,000 Black travelers as data source for the Black Traveler Survey, a guaranteed number of respondents provide insights on travel behavior, COVID-19, travel interests and marketing representation specific to destinations.