Do you want to reach more of the +$70 billion African American travel leisure market? Do you have a multicultural marketing strategy? Do you know how many Black travelers visit your destination? Do you want to gain destination-specific data and insights from Black travelers?
Research questions designed to gain audience and market data specific to supporting your destination's marketing goals. Use data to launch a multicultural marketing campaign to reach the Black traveler. Share research with partners and members to become better positioned to attract Black travelers.
Leveraging a vast network of +500,000 Black travelers as data source for the Black Traveler Survey, a guaranteed number of respondents provide insights on travel behavior, COVID-19, travel interests and marketing representation specific to destinations.
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